Bakels: Trends impacting bakery 2024: EATING TO ENJOY SPECIAL MOMENTS

Consumers gain satisfaction from a wide variety of activities and states, differing according to income and geography. Close connections with family and partners rank top as sources of pleasure and reward in the past 12 months, while “me” time ranks second across all age groups, from 18-24s to over 55’s². Sweet treats and other bakery items are central to the moments that consumers find special, and create a catalyst for conversation and enjoyment.

Source: https://www.bakels.com/insights/trends-impacting-bakery-in-2024/
Reference 1: Innova Consumer Trends 2023: Balancing Priorities report