Dawn Trend Report 2023: Reaching the conscious consumer.

Today’s consumers are putting a great deal of thought into the foods they eat. Acutely aware of how their choices affect their personal health, community and planet, they’re looking for authenticity, and want to make a positive impact on the world. They’re loyal to brands and establishments that support causes they care about. Operators need to be mindful of what they themselves stand for—so consumers can feel good about supporting those values with their dollars.

Source: Dawn Global Bakery Trends Study, June 2022. Data is for European consumers. © 2022 Dawn Foods