Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Everything old is new again!


Dawn Trend Report 2023: Everything old is new again!

Consumers frequently turn to familiar foods for comfort in times of stress. This has been especially true in the past few years. Today’s consumers—especially younger generations—are approaching tradition with a twist. Exploring fresh and disruptive ingredients and enhancing their nostalgic memories with new flavor experiences. To win today’s consumers, operators are challenged to think both old and new—to innovate with intriguing spins on time-honored favorites.

Source: Dawn Global Bakery Trends Study, June 2022. Data is for European consumers. © 2022 Dawn Foods

Read also

This site is registered on as a development site. Switch to a production site key to remove this banner.