Dawn Trend Report 2023: Everything old is new again!

Consumers frequently turn to familiar foods for comfort in times of stress. This has been especially true in the past few years. Today’s consumers—especially younger generations—are approaching tradition with a twist. Exploring fresh and disruptive ingredients and enhancing their nostalgic memories with new flavor experiences. To win today’s consumers, operators are challenged to think both old and new—to innovate with intriguing spins on time-honored favorites.

Source: Dawn Global Bakery Trends Study, June 2022. Data is for European consumers. © 2022 Dawn Foods