WHOLESOME ENJOYMENT OF PRODUCTS WITH HEALTH BENEFITS

Escalating uncertainty around the globe and the ongoing cost-of-living crisis, means consumers are increasingly looking for ways to feel in control. The increased availability of information about specific ingredients and their benefits has empowered consumers to build their personalised wellness routines, including in their diet.

In terms of formats, we can expect all baked goods currently popular in out-of-home operators to continue to be in 2024. However, with increased emphasis on nutrition and health, balanced with a continuing desire for indulgence and novelty. Therefore, we can expect to see growing interest in bread products offering something different from the everyday sandwich carriers and, as our love of coffee shops continues, sweet and savoury snacks to suit all moods too.

Ingredient solutions such as Multiseed with glycemic index 54 as awell as Prebiotic offer bakers a versatile way to deliver health benefits and a wide of applications.

Source: https://www.bakels.com/insights/trends-impacting-bakery-in-2024/