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Technological transformation

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23.04.2024

Dawn Trend Report 2023: Technological transformation!

Technology has forever changed the consumer eating experience.
It’s Transformed how we choose, receive and consume our favorite foods both in and out of home. From QR codes and touch screen ordering to social sharing before, during and after the meal, there’s now a digital component to virtually every food occasion. After rapid changes in the last 3 years, technology now presents a “make or break” scenario to bakers. From delivery to payment options to cues that encourage social engagement, operators need to actively bring technology into the eating experience to remain relevant in our digital world.


Source: Dawn Global Bakery Trends Study, June 2022. Data is for European consumers. © 2022 Dawn Foods

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